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Metalsa Elizabethtown Plant Transformation
Date
2017-2019
From 2017 to 2019, Metalsa's Elizabethtown Plant underwent a massive transformation that included the renovation of two assembly lines and the addition of a brand new operations building.
My Involvement
Working closely with the Global Communications and local HR teams, I led the content design approach for a long-term culture change campaign that accompanied the plant's transformation.
Key Impacts
Researched employee experience and reactions to the change and identified opportunities for impactful campaign content
Created campaign collateral across multiple platforms for both Metalsa employees and the local community
Engaged with local leaders and organizations to create a brand-aligned narrative about the transformation in the public eye